The FIBA brand signals a confident position in the global sports marketplace. FIBA is a unique player, the first truly international sports federation with a global branding approach that consistently embraces the world with its five continental zones (Africa, Americas, Asia, Europe and Oceania).
This flexible yet structured brand system plays an important role in positioning FIBA and its zones – as well as the main FIBA competitions – on both world and continental levels. Our brand builds a clear and recognisable global personality for basketball that consistently speaks the unifying language of the sport: emotion, excitement and fun.
Our aim is to recognise and celebrate the global movement of basketball.
The FIBA Master Brand
The FIBA sub-brands
A number of significant changes and improvements in the FIBA brand over the last few years have made it what it is today.
2003/ FIBA Brand enters new era with fresh look
FIBA entered a new era when it received a fresh look with the help of world-renowned branding experts Interbrand Zintzmeyer & Lux.
Along with its five continental organisations, FIBA was turned into a new brand that made it more visible in the sports world. The brand came to life across the five continents at events as well as in publications.
FIBA’s new identity was reflected in new logos as well as new colour schemes and typefaces, all of which was set in an integrated worldwide concept. This concept was customised to embrace the core elements of our movement: the ball, the globe and the players.
The result was a brand new look featuring a basketball and seams that symbolised both the sport and its global appeal, while the five hands represented the five continents united within the FIBA Family as well as the 450 million players worldwide who are part of the basketball community.
The tagline “We Are Basketball” signified the passion and diverse cultures that characterise FIBA’s global movement.
2009/ The FIBA Secondary Branding System
FIBA’s Secondary Branding System introduced five new dynamic icons representative of basketball’s key elements: ‘Challenge’, ‘Team spirit’, ‘Strength’, ‘Excitement’ and ‘Respect’.
The icons, which are to be found on identity. fiba.com, can be applied in a varied colour palette with complementing backgrounds to create a dynamic overall look.
The backgrounds and icons can be used across all media (print, broadcast, web) for all FIBA events and across all FIBA zones.
2010/ Brand management – new FIBA Style guide launched
The FIBA Identity website was created as a management tool for all stakeholders who use our marks. It is the place where users and designers can find the high-resolution files and, more importantly, see the rules that apply when it comes to what can be done and what should be avoided when using our marks.
In the summer of 2009, the FIBA style guidelines were reviewed and improvements to them were approved last December by the FIBA Central Board.
The new FIBA Online Style guide was launched in May 2010. Its purpose is to provide an introductory overview of the key elements within the new FIBA brand.
The tools on identity.fiba.com provide:
- all the rules on proper usage of the brand
- all the rules on how the brand comes to life in arenas during tournaments
- a download section with the various FIBA logos, events logos as well as promotional artwork.
This is password protected so if you wish to obtain the login details, please contact FIBA at firstname.lastname@example.org.
Basketball’s key elements
FIBA Brand at arenas