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01 Декабря 2007 Журнал "FIBA Assist Magazine"

Виды спорта: Баскетбол

Рубрики: Профессиональный спорт

The Orlando Magic Post-Game Survey

The Orlando Magic Post-Game Survey

The Orlando Magic Post-Game Survey

This article on the NBA Orlando Magic Post-Game Survey underscores the importance of taking care of your customers, both the season ticket holders, as well as those who come for just one or two games a season. We would like to thank Chris D'Orso, Vice President Marketing and Ticket Sales, for the survey information, and Gianluca Tlxon, an intern with the Orlando Magic, for the collaboration.

AIMS

The Post-Game Survey, made on 20062007 season, was designed to provide the following information:

  • What drive single game ticket buyers to attend Magic games.
  • Which marketing techniques are the most effective.
  • Fan feedback in the following areas:
    • Buying tickets
    • Parking -Security
    • Concessions
    • Retail
    • Ushers
    • Cleanliness
    • Game entertainment
    • Demographic information

METHODOLOGY

On the day following each home game, everyone, who purchased their tickets in advance (those, who provided us with an e-mail address) is sent an e-mail, thanking them for the purchase and inviting them to participate in fan survey. As incentive , there is a monthly drawing to win an autographed Magic item.

QUESTIONS

1. Why did you attend the Magic game last night ? (select all that apply)

  • To watch the Magic play
  • To watch the opponent play
  • To see an NBA game live
  • Something to do on my vacation
  • For a group outing (school/work/etc.)
  • For the half time show/in-game entertainment
  • For the free giveaway/promotion
  • To see a specific Magic player in action
  • To see a specific opposing player in action
  • I was asked by a friend or family member
  • I received a free ticket

2. How did you hear about the game you attended? (select all that apply)

  • Billboard
  • Family/friend
  • Hotel/resort
  • Magic website
  • Magic TV/radio broadcast
  • Newspaper
  • Other website
  • Pocket schedule
  • Radio ad –School
  • Television ad
  • Ticket master
  • Work

3. If "to see a Magic player", then: Which Magic player did you come to see? (select all that apply)

  • Bo Outlaw
  • Carlos Arroyo
  • Darko Milicic
  • Dwight Howard
  • Grant Hill
  • HedoTurkoglu
  • Jameer Nelson
  • James Augustine
  • J.J.Reddick
  • Keith Bogans
  • Kenyon Dooling
  • Pat Garrity
  • Tony Battie
  • Travis Diener
  • Trevor Ariza

4. If "to see an opposing player", then: Which player did you come to see (select all that apply)
Names are changed depending on opposing team

5. If other, then: Who did you come to see? ___________________________________________

6. Where were your seats located?

  • Upper bowl
  • Lower bowl

7. On a scale of 1 to 10, how would you rate your overall experience attending a Magic game?
1 -Very poor
2
3
4
5 – Average
6
7
8
9
10 -Excellent

8. On a 5-point scale, how would you rate the following event elements?

Purchase of tickets
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Parking
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Security
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Concessions
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Retail
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Ushers
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

In-game entertainment (excluding halftime)
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Halftime entertainment
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

Arena cleanliness
1 - Poor 2
3 - Fair 4
5 - Excellent
- Not applicable

9. If you have any additional comments or ideas for improvement, please, share them with us here: ____________
____________________________________________________________________________________________
(please, include plenty of room for comment)

10. How many games do you think you will attend this season? (total)

  • 1
  • 2
  • 3/4
  • 5/8
  • 9/15
  • More than 15

11. If 1, then: What is the main reason you will only attend one game this season?

  • It is too expensive to attend more than one game
  • Downtown Orlando is too far from my home
  • I am only interested in attending one game this year
  • I came for the visiting team, not the Magic
  • I received free tickets
  • I came as part of a group outing

12. What is your age?

  • 18/24
  • 25/34
  • 35/44
  • 45/54
  • 55 +

13. What is your gender?

  • Male
  • Female

14. What is your income?

  • Under $ 15,000 per year
  • $15,000/$24,999
  • $25,000/$34,999
  • $35,000/$49,999
  • $50,000/$74,999
  • $75,000/$99,999
  • $100,000/$ 149,999
  • More than $150,000

15. What is ethnic background (select all that apply)

  • Afro-American
  • Asian
  • Caucasian
  • Latino
  • Native American
  • Other ________________________________

16. Name
17. Address
18. City
19. State
20. Zip Code
21. Phone Number
22. E-mail address
23. To sign up for Insider, please enter your e-mail address here: _______________________________________

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