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01 Мая 2004 Журнал "FIBA Assist Magazine"

Виды спорта: Баскетбол

Рубрики: Профессиональный спорт

Автор: Johnsen Guro

Life After A Sport Career

Life After A Sport Career

Life After A Sport Career

Guro Johnsen previously worked as the Marketing Director for the National Olympic Committee in Norway. She began with Adecco Norway in December 2000 as Director for Public Relations and Communication, Sponsoring and Business Development. She works now with Adecco’s Department of Corporate Social Responsibility.

Competitive sport requires such a huge personal investment that athletes often forget about their professional future after the completion of their sporting career. In 2000, Adecco decided to start a career program for athletes and recently signed an agreement with FIBA to start developing this program together.


Adecco is an organization genuinely interested in sport and has chosen it as one of its most important communication channels.

Sport’s values and philosophies match Adecco’s values. Teamwork, commitment, dedication, energy, and enjoyment are values embodied not only in sport, but also by Adecco’s colleagues.

We are forging a strong association with sport, reaching out to associates and clients through a wide range of sporting sponsorships. We already have close partnerships with various sporting organizations in addition to FIBA.

We view sport as a good way of visualizing the world at work. Through this career program, Adecco wants to show basketball players and other athletes connected to the program that Adecco is ready and willing to assist athletes, helping them make the transition as smoothly as possible from their careers in sport to their new professional business life.


Through “day-to-day” business, our staff met many athletes who were worried about their future. As a Forbes 500 company and the global leader in human resources solutions, it was natural for Adecco to take the athletes’ problem seriously.

We also know from experience that athletes in general have much longer sporting careers than in the past. Many of them have relatively few educational qualifications and little work experience outside the world of sport.

The fact that many athletes finish their sporting career at an advanced age makes their integration into the labor market more difficult, especially when one considers that many are short on educational qualifications.

By the time an athlete has reached the age of 30, the need for a secure income is stronger than ever, but by then there is often neither a pension nor a sponsor left. Few professional sportspeople earn so much money that they do not need a further income after their sporting career has ended.

In 2000, we decided to address this critical problem by launching a career program for athletes in different countries. Our goal was to help athletes avoid the worst-case scenario of retiring from their sports career without any business plan for the future.


We are living in a changing world, where everything is evolving constantly and the development of technology is occurring faster then ever before. The world we live in seems smaller than a few years ago, and people are travelling and moving much more swiftly from country to country and continent to continent.

In a professional environment, as in a sporting environment, it is important to be prepared for the future, to be ready for the next “game.” Those who are best prepared will be the ones with the greatest chance for success.

Are basketball players prepared? Do they know what will be expected from them in five years to be able to reach their goal, to have the job of their dreams? Have they mapped out the skills they need to develop and found people who can help them reach their goals?


In addition to choosing a job, another important point is to also choose a good boss. This is especially important when an athlete chooses his first job. Don’t let salary be the first priority when making this decision. Professional life is similar to the sporting life in that a good boss, like a good coach, is a motivator, a person who is genuinely interested in their employee’s development. Experience has shown that successful athletes are often the athletes who have been closely followed by their coach.

Perhaps this first job is not the one that yields the highest salary, but in the long term, it will be the best investment if the boss has your best interests in mind. As in basketball, where the player’s best coach was the one who instructed, nurtured, and guided, so too in the business world, the best boss is the one who will do the same, helping the former athlete develop the all-important skills necessary to succeed in the new business environment.


When applying for a job, it is always important to visualize one’s skills and experiences. We know that the skills that companies often look for are the same skills needed to succeed in the sporting arena.

To be a good basketball player, there are key skills one must possess:

  • Putting in enough hours training;
  • Being able to perform at a superior level in the face of high expectations;
  • Having the mental strength to focus only on oneself before an important championship or game;
  • Having the ability to prioritize effectively;
  • Daring to take a risk and utilize new principles for training;
  • Recovering after injury;
  • Having the right focus and timing.

These are skills that will also set players in good stead for future life outside the sporting arena. These are also skills that make former players attractive candidates for employers. It does not mean, however, that the former athlete will start at the top echelon of the company. The company will also ask for other important skills, such as competencies and education.

When first preparing a CV, do not forget to visualize these skills - and everything else that has been learned from the basketball arena - that will also give an advantage in the post-sporting career.


The goal of the agreement between Adecco and FIBA is to put the focus on the basketball player and how they can have a life outside the arena when their sport career has ended. They are not being asked to stop giving total focus to their sport, but since there are plenty of hours in the day when they are not playing a game or training, time should be set aside and spent on planning for the future.

Our program will help prepare for their business future by giving:

  • Career development support and counselling;
  • Education support and advice
  • Networking skills and points of contact;
  • Direction in the marketing of athletes’ and coaches’ competencies
  • Job searching tools;
  • Direction in mapping a total set of top sport people’s competencies
  • Direction in how to visualize competencies.


The FIBA-Adecco program will begin implementation in the coming months, starting initially in Spain, Italy, Slovenia, Denmark, Sweden, Norway, and France.

The program will expand to other countries in late 2004 and early 2005.

Our goal is to begin slowly at first, assisting a small number of players. As time passes, the number of athletes involved will hopefully increase. The program will be tailored specifically to meet the needs of different players, but in general, the program will look like this:

  • The first step is a transition career seminar offering psychological support in conducting self-analysis. These first steps include the preparation of self-candidature tools such as the CV, presentation letter, and role interview.
  • The second step includes a personal analysis encompassing motivation, skills, training needed, financial needs, geographical mobility, and availability.
  • The third step is time spent defining the athlete’s professional profile, objectives, and necessary training. A personal development plan is developed and practice interview sessions are staged to prepare the athlete for the business environment.
  • The fourth step is a helping hand towards employment. The candidate is enrolled in training courses and thus presented to the Adecco branches in the geographic area they are interested in. They are introduced to Adecco clients at the relevant branches and registered on the Adecco candidate database. Ongoing individual monitoring then begins.


Whatever is done, however the preparation takes place, the message is the same to the athlete as he ventures into the business world as the one a basketball coach gives every day to his players: train hard, and train now!


Adecco S.A. is a Forbes 500 company and the global leader in HR Solutions. The Adecco Group network connects 600,000 associates with business clients each day through its network of 28,000 employees and more than 5,800 offices in 68 territories around the world. Registered in Switzerland, and managed by a multinational team with expertise in markets spanning the globe, the Adecco Group delivers an unparalleled range of flexible staffing and career resources to corporate clients and qualified associates.

Помимо статей, в нашей спортивной библиотеке вы можете найти много других полезных материалов: спортивную периодику (газеты и журналы), книги о спорте, биографию интересующего вас спортсмена или тренера, словарь спортивных терминов, а также многое другое.

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