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01 Июля 2010 Журнал "FIBA Assist Magazine"

Виды спорта: Баскетбол

Рубрики: Профессиональный спорт

Clean game. The fight against doping

Clean game. The fight against doping

Clean game. The fight against doping

Together with the Olympic movement and and since 2004 with the World Anti-Doping Agency (WADA), FIBA has been actively engaged in the fight against doping in basketball. Since 1989, doping controls are regularly and increasingly performed at FIBA events. In 2009, FIBA began implementing its own Out-of-Competition Testing programme.

As more and more countries are ratifying the UNESCO International Convention against Doping in Sport, FIBA’s cooperation with its own National Federations and the National Anti-Doping Organizations in these matters has been constantly reinforced.

The “Medical Corner” on FIBA.com has become a very important address for communication and cooperation with all stakeholders, giving access to detailed and up-to-date information on FIBA Anti-Doping activities.

Clean Game Campaign

A global anti-doping campaign was launched in 2002 using a variety of means including publications, posters, t-shirts, stickers, as well as the participation of high profile players to raise public awareness of the many dangers of doping. In the years since the creation of the FIBA ‘Clean Game’ anti-doping campaign, several developments have allowed increased global distribution and ensuing knowledge about the numerous dangers and traps associated with doping.

2006 marked a stepping-stone in FIBA’s anti-doping campaign with the creation of an innovative ‘Clean Game’ logo. The logo, designed by a French design house and launched in July 2006, carries a fingerprint with the slogan in 15 different languages. The main objectives identified when creating the logo was to spread awareness of the dangers of doping using positive messages, rather than aggressive ones, and to target the message at young players and fans. The colourful, multilingual and innovative visuals encourage basketball players from all over the world to adopt a clean sport spirit. The new logo was visible for the first time during the 2006 FIBA World Championship in Japan in various forms, ranging from stickers placed against the backboards to banners placed throughout all the arenas. During warm ups, players wore orange t-shirts with the new logo for the ‘No Doping Days‘ campaign, featuring the Clean Game slogan.

The Clean Game brand further expanded over the following years with increased visibility in and out of events. In recent years, t-shirts, polo shirts and saddlebags have been created for fans, for doping control officers and for chaperons. Since 2008 Clean Game banners have been placed on FIBA event websites linking to the Clean Game section of FIBA.com, while at one FIBA event the Clean Game brand was displayed on rotating advertising boards.

More recently, the Clean Game brand has been included in the yearly editions of the “EA Sports NBA Live” video games, in the FIBA World Championship section. Hundred of thousands of copies of the game are sold annually throughout the world, allowing the Clean Game brand and message to be widely visible to youngsters and adults worldwide.

In the years to come, FIBA’s plan is to continue expanding its activities for a clean sport. Indeed, an effective fight against doping in the sport of basketball can only be ensured if this is conducted on both the international and national levels.

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